Saturday, February 1, 2020

Invitation Post for March 2020 #ItalianFWT: Women in Italian Wine Industry – Men can do it, Women can too!

Can't wait to taste the 2016 Donatella Cinelli Colombini 
Rosso Di Montalcino

The #ItalianFWT blogger group has an open invitation to anyone who would like to learn about the stories of women in the Italian wine industry, featuring female-owned wineries and female winemakers.

"We Can Do It!" is an American World War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale
The majority of the wineries in Italy are still family affairs and everyone in the family including women will get involved in running all aspects of the wine production process and business – front or back of the house, growing or sourcing grapes, winemaking and marketing the wines, etc. However, in the past, women in the wineries had no or very little decision-making power and were given less credit for the contribution they had made. 

Not until the recent 20 years, the number of female-owned wineries,  female winemakers or wine producers is increasing in Italy. Their contributions and stories are getting the attention they deserve. This blog post topic is not a gender debate of who does the job better but rather to point out the fact that women winery owners and/or winemakers can equally make amazing wines and contribute to the bottomline of the wineries.

There are tons of researches out there on women leadership – benefits to the organizations, barriers and success factors. Ernest & Young, a leading global consulting firm, has also published a survey to explain why women can move up further (easier) in family businesses.

For us wine bloggers, men or women, we want to taste the wines from these women wine producers, learning about their stories and showing our support to their determination and perseverance. Typically, the bloggers would research the topic and purchase one or two bottle(s) of wine that match the monthly theme. Do some wine tasting, food pairing, and a little writing and have some fun!

Invitation to Join in the Fun

Join the fun on Saturday, March 7th! You could write a blog post and find out our coordination on this Facebook post. We’ll have the blog posts online by March 7th prior to the Twitter chats. Join us at the Twitter chats on March 7th at 11:00am EST, 10:00am CST, 8:00am PST through searching the hashtag #ItalianFWT in Twitter.

🍷Look forward to seeing your participation!